Can your travel personality help avoid the pitfalls of fake reviews? Fake reviews, well let’s be honest and call them what they really are, lies. Fake reviews have been a part of the travel industry for decades. Here’s what happens. Companies recruit a large number of people to support a campaign. It could be as simple as writing positive reviews on TripAdvisor or writing negative reviews on Yelp.
Fake reviews are a form of fake news! I wrote about fake five-star reviews a while back. Read more here.
More on Fake Travel Reviews?
An excerpt from BBC News, “When making a booking most of us turn to online reviews written by other customers to help us make a decision. But unscrupulous firms pay people to write positive reviews to tip the scales in their favour. Others seek to tarnish the reputation of competitors by paying for scores of negative comments.”
The cost of hiring people has limited the spread of phony reviews. But researchers warn artificial intelligence (AI) will change that. Scientists at the University of Chicago have shown it is possible to train an AI neural network to generate and post convincing reviews on sites like Yelp and TripAdvisor. “Automated algorithms could produce so many fake reviews it would quickly become impossible to know what to trust, warns computer scientist Ben Zhao,” one of the researchers behind the study.
Let’s get to the part about you!
Can Your Travel Personality Help Avoid Fake Travel Reviews?
I’m super excited that fake travel reviews are getting exposure. Travelers have been misguided for years by these reviews, and when artificial intelligence is in full throttle how in the world will consumers navigate genuine vs. false reviews. I’ve always said knowledge is power. So now that you know that many online reviews are fake, whattaya going to do? This article illustrates how gullible we, as humans, can be. A man created a series of fake reviews about a restaurant, and it became one of the most popular eateries in London. Guess what? It wasn’t real!)
So I ask, do you trust a total stranger’s review or let “your inner guide by your travel guide”?
Gird Your Loins!
What if you could use your travel personality as your inner travel guru to assist you in making the perfect travel decision? Who better to trust, than yourself? There is no hocus pocus here, I promise.
Your inner travel guide is made up of your distinct travel personality characteristics that make you, you! I’ve developed these travel personality traits based on the 16 Myers Briggs® Type Indicators. Carl Gustav Jung was the initiator of personality types and renowned for psychology. His studies were further expanded by Katherine Briggs, and her daughter Isabel Briggs Myers, who gave types a practical psychological approach, making Myers-Briggs® typing a household name.
How to Wean Yourself Off Travel Review Sites
Would you be shocked if I told that fake reviews range from 1/3 to 1/2 on major review sites? Check out this article on the topic in USA Today. What if I told you that you don’t have to rely on travel reviews as much as you think you do? Of course, if a trusted friend or family member or a bonafide travel expert can lend their expertise, listen. You can then make a solid decision based on your specific travel personality. Answering questions like:
- What is the best beach for my type?
- Would you prefer a sprawling resort or a hip hotel stay?
- Will you be poolside reading a book or at a festival?
- Do you like to chit-chat with strangers or are you more introspective when on vacation?
As far as online reviews go, you can skip 80% of them once you’ve identified your travel personality because you’ll have a deep understanding of your inherent likes, dislikes wants, and desires. So if you know you like a lively beach scene with happening night spots, places to be seen and a chance to mingle with locals and tourists alike you probably hit Miami Beach, Florida; Venice Beach, California; Copacabana Rio De Janerio, Brazel. Ok, you get the idea. But what if your partner is like HELL NO, I’m not getting close to this beach. I prefer quiet secluded beaches; Santa Rosa Beach, Florida; Green Island Beach, Antigua or Carra Quebrado, Brazil. And I crave hole in the wall local dives where the shrimp are more important than people, and evenings where sunsets take center stage; not a band.
What do you do? Not travel together?
Learning what you love and what your travel companion(s) love are vital to creating happy vacation experiences. Sometimes we get frustrated and focus on the negative aspects of one another instead of embracing what we truly want — a bliss-filled trip, to reconnect with loved ones, and to enrich ourselves in one way or another. Tip: While Brazil is known for its bustling beach scene, there are secluded beaches too. Seeing the world through your loved one’s eyes is an experience to cherish.
Does that sound fabulous?
Do you think it would make vacation planning easier?
The answer is yes to both questions!
What is a Travel Personality?
Natural personality tendencies influence the way you travel and define you. Let’s look further. Do you enjoy browsing silently through a museum marveling at works of art? Does this activity leave you fulfilled and happier? While attending a music festival do you become invigorated by the sights, sounds, and crowds or do you want to crawl in a hole? Are you feeling fabulous that you’ve organized a wonderful family vacation down to the smallest details or who’d you wing it? Simple unobserved acts are woven into the fabric of everyone’s travel personality. We will explore these preferences in detail in future posts. For now, you can browse a few previous blogs to start your journey within.
Travel personality typing helps you understand what lights you up deep inside while on vacation. This knowledge is priceless. And you can learn about yourself while also learning about the travel personality traits of your better half, children, parents, friends, and business associates. You can trust yourself to make the right decision for you and your band of merry travel companions! Just know everyone has a travel personality.
A Few Quick Questions?
To better serve this community of travel seekers, I want to know where you are online – Pinterest, Instagram, Twitter, Google+, Tumblr? Let me know where you like to hang out as I want to create a community of like-minded travel seekers who seek to journey within before they begin the overwhelming task of sorting through mundane advertisement, fake reviews, and self-absorbed influencers. Just being real here!
I also want to build a tribe of real-world travelers to comment and share their experiences based on their travel personality to enlighten other travelers to experience an exhilarating holiday based on thoughtful, genuine reviews. No fake reviews here, ever!
Would be honored for you to be a part of this community, which I hope will take hold in countries around the world. I am creating an email list of fellow travelers to support OUR community. Would you like to join? You know what you have to do; yep, go to the subscribe button and enter your email address. I will not spam or become an obnoxious emailer as I look at an email subscription as a promise of trust. You trust me to deliver what I say, that’s my promise!
Thank you in advance for your support — and know soul-filled travel is in your future
Stay Tuned — There’s More
I’m working on a quiz and developing each of the 16 unique personality types. I want to make each personality profile oh-so-delicious and useful. We invest so much in vacations, so why not make each trip amazing, transformational, and less stressful? Bookmark this space; they’re coming soon!
My radio interview is live for What’s Your Travel Personality?, aired on Speaking of Travel, radio, iHeart with host Marilyn Ball is now live. Give it a listen.